Same reason sports teams have at least two, if not more, uniforms that they wear once a season.
Neptune282025-12-10 03:20
4-5 these days:
https://www.reddit.com/r/warriors/s/XcnvbL7Kxa
petrowski72025-12-10 03:33
Those blue throwbacks are tuff
applejuiceb0x2025-12-10 03:42
Not the Raiders tho for some stupid reason lol
Kindly_Ratio98572025-12-10 03:55
Who tf buys toys of sports athletes
Wtygrrr2025-12-10 03:59
Jerseys
DJTLaC2025-12-10 03:59
They're collectables, same as most other things. Weird to be surprised by that unless you were born after the MCU started.
Kindly_Ratio98572025-12-10 04:01
How is that weird to be surprised by? Who wants an action figure of a normal dude
DJTLaC2025-12-10 04:06
Because collectables for sports have been a thing since before Marvel existed. Anyone not interested in Marvel or anything fictional could say it's weird to have figures of men in tights.
Aritche2025-12-10 04:04
I imagine there end up being sports cards as well with the different jerseys.
CaptHayfever2025-12-10 06:04
They need home & away variants because of overlap in color schemes. But all the *other* variants are just to sell more merch, yes.
ABEAST7172025-12-11 08:16
depending on the sport they have a 3rd for when they can't use home or away. For example in soccer they can't even have the same color shorts as the opposition and if both home and away have same colored shorts boom you have a 3rd. The real money grabber for sports jerseys is the fact they change a minor detail every year and call it new.
Ordinary-Chain-80472025-12-10 03:15
And more toys= more money
CanadianAndroid2025-12-10 03:34
And more money = more problems
Cheesypoofxx2025-12-10 04:02
But a bitch ain’t one
NedStark4Life2025-12-10 04:41
oceansamillion2025-12-10 03:19
As a purveyor of collectibles, let me tell ya, you don't even need a new costume. Marvel Legends and Star Wars Black Series collectors will buy the exact same figure if it has a slightly better paint job and limbs that move just a bit more than the last version released 2 years ago.
DickBigEnough2025-12-10 03:24
Hey!
…where do you sell?
cwhiterun2025-12-10 03:41
What if they release a new version that’s worse than the old one? Do y’all still buy it?
BLAGTIER2025-12-10 04:07
With a category, say Marvel Legends there is quite often no "worst". Even if it has lots of areas everyone agrees is worst it will do something as little as finally fix the pauldrons. The dream for lots of these figures, as in taking all the best parts of all releases to a mythical perfect release, will often have elements from the bad releases.
Wtygrrr2025-12-10 04:00
Pure collectors are a pretty small part of the market though.
BLAGTIER2025-12-10 04:00
Yes but with a new costume you can do all that twice.
NedStark4Life2025-12-10 04:40
I feel attacked by this comment lol
CosmicOutfield2025-12-10 03:38
This is one of the things that irked Harrison Ford when making the Star Wars sequels. They kept reshooting scenes just so George Lucas could add a new alien or new armored soldier in the background as a way to market toys of multiple characters.
BLAGTIER2025-12-10 04:08
> They kept reshooting scenes just so George Lucas could add a new alien or new armored soldier in the background as a way to market toys of multiple characters.
That would be J. J. Abrams.
Archolm2025-12-10 06:59
Yet he has no problem coming back to a franchise is his 70's for more money, a franchise he loathes. I never really liked Ford because of this. He seems like a soar person
McDummy2025-12-10 03:46
came here to say this, it's that obvious
ABC_Dildos_Inc2025-12-10 03:58
If it wasn't for toys/merch sales, Disney wouldn't make a single Marvel film or series ever again.
Cheesypoofxx2025-12-10 04:03
Do kids even play with toys anymore? I thought they just got a tablet thrown in their faces at age 3 and never put it down again.
Firmspy2025-12-10 06:58
I was sort of wondering the same thing.
vinternet2025-12-10 09:42
Yes, kids still play with toys. Also, they buy skins in Fortnite :-D
fraspas2025-12-10 04:11
All about that merch baby!
New_Guava36012025-12-10 04:12
Moichendising. Where the the real money from the movie is made.
RenoverO_O2025-12-10 04:56
They're not toys, they're action figures!!!
Afraid-Housing-68542025-12-10 05:13
They could just repackage the old toys as new ones, or alternatively design costumes purely for toys and not for the films, that’s how they used to do it.
LingonberryOpening732025-12-10 09:26
And now, skins for rivals too
AgentRift2025-12-10 10:10
Spider-Man having literally four different suits in no way home was so, so blatant
thatguythere472025-12-10 12:43
What do you mean there were three suits? Unless your for some reason counting Night Monkey who is a totally different character.
AgentRift2025-12-10 13:07
Couldn’t remember if there were three or four, sorry for the night monkey disrespect
desktopgreen2025-12-10 14:49
How come we've never seen Night Monkey and Spider-Man in the same room?
Nerdialismo2025-12-10 16:11
Thats Far From Home
Ccnitro2025-12-10 16:15
He has 5 suits in NWH. Red and black, Iron Spider, inverted red and black, integrated suit and then the classic red and blue.
Candid-Independence92025-12-10 16:58
If you want to get REAL technical and get super detailed, there are 7 suits, all that have their own action figures/funkos that they sell: 1.) FFH ending suit (red and black suit he made on the jet), 2.) Iron Spider, 3.) the first suit, but with green paint, 4.) first suit inside out, 5.) first suit but with the Cloak Of Levitation, 6.) first suit but with the Iron Spider logo that Doc Ock gave him back, and 7.) the final swing suit.
CrazyJo32025-12-10 10:22
Lucas206332025-12-10 03:07
So they can sell a new version of the toy with a new suit on the hero.
BuckeyeEmpire2025-12-10 17:11
See I would actually buy a hot toys thor with the outfit in the post. That is his best outfit in any movie and he's in it for like 5 minutes.
Sir_aidesworth2025-12-12 00:30
This is my exact thought they cooked with the fur cape and then immediately replaced it with the blue and gold which I personally dislike the most out of all his suits
Nav2001Plus2025-12-10 03:08
Each new movie needs to be able to sell more fucking toys.
FERFreak7312025-12-10 03:08
Action figures
NrFive2025-12-10 03:11
Money
C-Towner2025-12-10 03:12
To sell more toys. That’s really it.
Theasiuser992025-12-10 03:13
MONEY. Fans who love to collect figures, legos, costumes etc will buy the new suits because they want an accurate version for the characters on each movie/show they appear.
It also makes it seem like it something new and people is more interested and makes every movie feel more unique.
Gingeneration2025-12-10 03:13
I know I’d hate wearing the same exact outfit every day, personally. But also toys.
Aglet_Green2025-12-10 03:13
Same reason I'm not allowed to wear the same suit-and-tie outfit to work two days in a row, even though I say "but it's my iconic look!"
Exact same reason.
WutangCMD2025-12-10 03:20
Lmfao ahaha no.
It’s to sell more toys.
thegimboid2025-12-10 03:36
Hey, that could be the reason he isn't allowed to wear the same suit twice.
How else would they cash in on the craze for /u/Aglet_Green action figures?
HenryOnYt12025-12-10 03:13
Same reason why Deadpool's suit slightly changes every movie.
Historical_Tune_34082025-12-10 03:15
So they can sell new shit
FraterSofus2025-12-10 03:18
"MERCHANDISING!"
-Yogurt
morphballganon2025-12-10 03:42
Moichandoising*
gedsweyevr2025-12-10 03:59
Orion141592025-12-10 04:14
Where da REAL money from the movie is made!
Bronto_Hawk2025-12-10 12:39
MAY DA SCHWARTZ BE WITH YA!!
howiplay12025-12-10 14:16
"Your only purpose in life is to buy and consume merchandise"
MaintenanceChance2162025-12-10 15:49
So that's why they have so many flavors of yogurt! It makes sense now
AgentVI2025-12-11 15:47
Marvel Studios the flame thrower!!!
TenPointsforListenin2025-12-10 03:18
Yeah, dropping the Star Lord helmet was a wild choice in Guardians of the Galaxy 3 when it was a plot point in the two previous films and there's no in-universe explanation for why it's gone, and then it ACTIVELY ALMOST KILLS THE PROTAGONIST WHO GETS CAUGHT IN THE VOID OF SPACE IN EVERY SINGLE MOVIE TO NOT HAVE THE ONE THING HE HAS TO DEAL WITH SPECIFICALLY THAT PROBLEM.
I mean, in Guardians 1, he almost dies because he's trying to save Gamorah, and in 2, it's the same for Yondu. There's no reason why, in 3, when there is nobody for him to save in space, he just doesn't have the helmet.
leekalex2025-12-10 04:45
The reason was supposed to be that the helmet broke during Guardians 2, but the Russos showed him with the helmet in Infinity War, which messed up the continuity. James Gunn didn't sign off on them bringing the helmet back in Infinity War
TenPointsforListenin2025-12-10 04:47
Yeah, well he had to deal with Gamorah being killed off in Infinity War.
I don't honestly believe that Peter's helmet is anything special or irreplicable, because if it was, it wouldn't make sense with his entire backstory. I think it makes more rational sense if he, part owner of a planet full of junk parts, just got a new one.
Blackadder182025-12-10 05:40
I think there's definitely ways to write around his lack of helmet in Vol 3 and it's a little weak Gunn just chose to ignore it entirely. They leave Nowhere pretty quickly at the start so they could literally have just thrown in a line or two about Peter not having all his gear with him because they left in a rush. Or even have Adam Warlock break it and do a quick gag about how he just replaced it or something.
TenPointsforListenin2025-12-10 05:45
Could give the peter passing out scene actual weight by having him barely awake when Adam Warlock shows up, and eager to pursue before he has a plan, so he rushes in without the helmet. That would have been a great way to tie in “we made a life sized model of Chris Pratt for one scene that’s uncannily realistic” to the plot of the movie
varanusprime2025-12-10 04:47
If I remember correctly, in Vol. 2 when they’re fighting Ego, he attacks Peter in a way that splits his helmet in two. James Gunn said this was supposed to be the last time we saw that helmet but then the Russos showed up and brought it back for Infinity War and Endgame just because. Then in Vol. 3 it’s gone because James Gunn was back in control and wanted to continue his vision
TenPointsforListenin2025-12-10 04:48
I like Gunn's writing but I think it's weird if he couldn't get another one. I mean, it's just some random raider helmet, right? I assume lots of people have space helmets in the story about people in space.
varanusprime2025-12-10 05:05
Before the movie came out I was really hoping they’d give him a helmet more like the comic version bc they had the comic accurate suits. Hoping we get that when the bring him back
chiefbrody622025-12-10 13:40
Quill was drunk and left his helmet behind on Knowhere when Rocket got hurt and he rushed off.
IBJON2025-12-10 03:19
New looks means new toys.
Also, I'm sure the costume designers want to have a bit of fun. It'd be pretty lame to have near infinite budget just to reuse the previous designs
bigdonnie762025-12-10 03:20
Thor looked so good there. I’m mad that wasted that look on a shit movie
streakermaximus2025-12-10 03:21
Subverted with Captain America in Infinity War. He's wearing his CIvil War suit. But it's faded and a bit shredded, but he's been away from Tony's resources for so long it's all he has.
BLAGTIER2025-12-10 04:11
Faded still means more toys.
CriticalLoreDrop2025-12-10 03:21
Say it with me...
Capitalism ruins everything.
Heavymando2025-12-10 03:21
while not MCU the one that always pissed me off was Magnettos Helmet in the X-men movies. Every freaking movie it completely changed and it's supposed to be the same helmet. They nailed the look in First Class but never used that version ever again.
BarnOscarsson2025-12-10 03:31
Well, if anyone can reshape a metal helmet, it would be him…
Jessency2025-12-10 09:22
At least the Apocalypse one was given by Apocalypse himself so they can explain that away.
Don't know what went on between First Class and DOFP though.
sarkastiktaurus2025-12-10 17:02
DOFP was his peak in costumes for me
BartleBossy2025-12-11 16:15
[Heres a clear pic of each](https://preview.redd.it/t2abiv1vx2pc1.jpeg?width=900&auto=webp&s=592ff3706e92ae58e53ee51b288d27ca4aabc976)
Which First Class one do you like?
demonoddy2025-12-10 03:22
People always say toys but I don’t really think that’s why. It’s storytelling that the costumes evolve with the characters
demon_kite2025-12-10 03:48
It toy sales, show get canceled from low toy sales. Just look at Young Justice
Ben45632025-12-10 03:22
Gotta sell more toys. Same reason transformers are slightly different every movie.
BLAGTIER2025-12-10 04:13
Beast Wars perfected that. Every year a new Optimus Primal body.
Least_Rain80272025-12-10 03:23
as a Wanda ride or die if they don't bring that first outfit back I will be sad
ipodblocks3602025-12-10 06:02
Tbf the one in Multiverse of Madness was nearly identical, they just added sleeves as Elizabeth Olsen requested them.
Least_Rain80272025-12-10 06:34
ya i just feel like the shoulder less with the armlets looks more witchy. also the pants look better
ipodblocks3602025-12-10 06:56
I suppose. I know Olsen had a reason for suggesting Sleeves though, I just can't remember it. I do believe it had something to do with sexualation though. Changing a costume for toys is one thing, but changing one because the actress specifically requested it is a whole other thing.
Anyway, we spend so little time with a good look at the costume that I didn't even notice she was wearing different pants which in fairness is probably what they were going for. The old ones definitely are better but I wouldn't say it really ruins anything for me.
Ankkuli2025-12-10 12:18
What's the source of the claim that the sleeves were Olsen's idea? I can only find that it was Raimi's request.
ipodblocks3602025-12-10 12:47
Huh, maybe I'm getting a little mixed up then. I know for a fact she wanted to show less skin though and the sleeves could definitely fall into that.
Edit: Before I get someone else correcting me, I do know the specifics of her request. I was mainly just pointing it out. It's also not like anything I said was necessarily wrong; it just wasn't the full story.
down_and_depressed2025-12-10 13:38
I think that complaint was for her previous costume from End of AOU to Wandavision (before the final). She was uncomfortable due to the cleavage situation and It made sense .
iRyan_92025-12-10 17:12
I’m like 50% sure it was about her previous costumes not WV one
NightmareNeko32025-12-10 20:49
Pretty sure the less skin part was about her outfits showing less cleveage compared to her previous ones.
mercy_death2025-12-10 14:14
She requested no cleavage. The sleeves are probably because it's set in early December.
ipodblocks3602025-12-10 22:57
Costume Designers claimed it was an intentional choice made because of her mental state deteriorating and when you see them side-by-side, you can definitely see what they were going for. Being set in Early December isn't a bad in-universe explanation though, lol.
PoorLifeChoices8112025-12-11 04:25
That’s what I’m sayin. That outfit was too peak to be a one and done use. Wym they need to sell toys?? Fuck them kids, let Wanda keep an outfit for more than one project 😭
Wrong-Vermicelli47232025-12-10 03:24
Money
ghostcatzero2025-12-10 03:24
Hopefully they replace this peanut head soon
Legomarioboy082025-12-10 03:24
“Merchandising, where the real money from the movie is made!”
fan615boy2025-12-10 03:26
Toys sales plan and simple. I wished they keep some for longer than a film however. Is Spider-Man set to get another new suit in BND? If so I will be disappointed because I want the suit at the end of no way home
Romero19932025-12-10 03:26
*Merchandise*
BackgroundEngineer112025-12-10 03:27
Did the spiderman costume exist outside a computer?
Grayx_28872025-12-10 03:27
mr_oberts2025-12-10 03:28
“Moichendising!”
-Yogurt
This-Major-92392025-12-10 03:29
Is the action figure industry really so lucrative that they’d redesign movie characters? Serious question.
eagc72025-12-10 03:39
I mean regardless if its a lucrative business these days or not, the studios will still want to make sure you want a new figure of Spider-Man or Iron Man or Captain America.
BLAGTIER2025-12-10 04:15
It is free money for the studio.
Megleeker2025-12-10 04:53
C3PO had a red arm fer fuck sake. It's always about that.
The_Razielim2025-12-10 09:58
Can't speak for movies, but former WWE wrestler Maven Huffman covered a similar topic in one of the vids on his YouTube channel. Back when he was active (early 2000s), basically any time a wrestler changed their gear even a little bit, the company would commission an action figure of them to take advantage of kids/"kids" wanting to buy/collect the whole set. He said he got the idea from Jeff Hardy, who used to change up the colors on his wrist tape every couple of shows - and he later implemented it in his own gear, changing the colors of his tape/trunks/the "M" stenciled on his trunks, etc.
Not entirely the same situation, since presumably the studio has the executive decision-making over costuming, but given the well-studied collectors' psychology, it'd make sense that they'd update costumes each movie.
xanderholland2025-12-10 03:30
For Scarlet Witch it was a lot of testing really because Olsen had difficulties with someone the costumes
neo60002025-12-10 03:31
More toys
FragileColtsFan2025-12-10 03:33
People keep saying it's just toys but honestly style should always evolve in a series. Those iconic costumes only happened because the studio kept trying to do something new. Plus like someone said in another comment collectors will buy every iteration of a character they like and I doubt kids really give a shit if the new toy has a new costume
eagc72025-12-10 03:34
So they can have an excuse to sell new toys
Its like how in the Transformers movies, some of the characters get an upgrade be it a complete redesign or simply a new vehicle form, so that they can justify the existence of a new action figure
BarnOscarsson2025-12-10 03:36
There is the odd occasion that a director wants a particular color scheme or overall tone for a movie that requires a change to the costume.
There are also times the actor dislikes a particular costume (unflattering, uncomfortable, exploitive, whatever) and insists on a change.
And I suppose there’s an element of (non-prurient) fan-service, trying to make sure different looks from various source comics get shown on screen at least once.
But, yeah, also toys.
Odd-Statistician42682025-12-10 03:36
Toys probably. As a Franchise they're obligated to make to bait. So they gotta bring something new each time.
VeterinarianOk35672025-12-10 03:37
You're asking this question as a viewer, theyre acting like a business. Like someone here said "more costumes, more toys= more $ also, it would make the character boring, look at how iron man evolved, Spiderman too, went from goggles and a hoodie to iron spider, it also tells the story on how the character is at that point of their life, look at cap, he had his suit. Then the civil war and nomad suits were all according to his situation. The last one being a completely low profile, not so star spangley and with wear and tear,
wandastan4life2025-12-10 03:37
Toy sales
Tim_Hag2025-12-10 03:39
Sell toys, you think the fact that Tom Holland wears three different suits in every one of his movies is just coincidentally how those stories naturally shaped out? No, top down mandate.
Don't look up Iron Man, you aren't ready to handle that.
PunkT3ch2025-12-10 03:43
Toys! Gotta sell a new looking one everytime a movie comes out
Skreamie2025-12-10 03:43
Like others have said, Toys, but when it comes to things like Starlord and his helmet, they don't want actors covering up their faces
mastyrwerk2025-12-10 03:43
Costume departments, like all production departments, have a budget. Reusing a costume, or even a design of an old costume, takes away work from that department.
It sounds silly, but if they don’t spend that money, they will lose it on the next production, so we get new outfits every film.
morphballganon2025-12-10 03:47
There are story reasons.
Wanda ditches the witch look when she's pretending to be innocent in DSMoM. Thor feels compelled to upgrade his armor when he feels insecure in TLaT. Parker, as a scientist with access to the tech Nick Fury can offer, is always stoked to try out upgrades.
As for Quill, I figured Thanos destroyed his helmet in IW, but I don't recall this being explicitly shown.
Carltheriot5672025-12-10 03:48
More outfits means more merchandise. That's why everyone wears a different suit literally every time.
The only exception was probably Wanda's low-cut corset that she had for 3 movies. (Everyone knew the reason for THAT...)
D2Nine2025-12-10 03:49
I mean, half of these characters haven’t even been seen since the movies these pictures are from, right?
Beginning_Purple_5792025-12-10 03:49
Toys.
badken2025-12-10 03:56
Everyone’s saying toys, but what about video game skins and crossover characters. Microtransactions are not micro in aggregate.
RorrikTheGreatful2025-12-10 03:56
Uhhhh do you wear the same thing every day? Who cares if you have one iconic outfit. You should try to have multiple.
Comics keep changing outfits why can't movie characters?
What better way to honour a specific comic costume design.
Movie costumes also do not hold up after months of shooting, Spider-Man far from home and no way home opening suit are even slightly different.
And yes a big part of it is about the toys but has it ever felt forced?
secretAGENTmanPVT2025-12-10 03:58
#T O Y $
PhillipJ3ffries2025-12-10 04:01
I don’t want them to re use anything. It’s fun to see little tweaks and changes over the evolution of the characters. You should never be complacent and think what you’ve done is good enough to not have to keep working
Overall-Gaming782025-12-10 04:12
Maybe they want to keep the audience guessing?
btotherad2025-12-10 04:22
Toys and merch
CanadianIronman2025-12-10 04:24
SIMPLE: Toy Sales! That is it.
Reasonable_Cut_27092025-12-10 04:29
they would sell as much toys then
creepingkg2025-12-10 04:30
And lose out on more money from every single costume they can make up?
Background_Salt57812025-12-10 04:38
Money
varanusprime2025-12-10 04:48
I was gonna say Vision’s suit didn’t change at all from Age of Ultron all the way to Wandavision but then I realize most people likely aren’t buying Vision toys
ShookMyHeadAndSmiled2025-12-10 04:50
Because line go up.
natayaway2025-12-10 04:51
Technically, the costumes aren’t supposed to survive beyond the production.
The way that they’re made, they’re not clothes, they’re pieces of fabric roughsewn and pinned onto pieces of cardstock/EVA foam/leather, and held together by hopes and dreams.
But the real answer is every mass market franchise is just a front to sell merchandise.
Mr_D_Stitch2025-12-10 05:03
Toys, yes. Crossover micro transactions, sure. But it also keeps the movies separate. You can know what movie you’re looking at based on the costumes. Tony Stark only wears that suit in Iron Man 2. You see Peter wearing black you know it’s the 2nd Spider-Man movie. You know where in the timeline you are based on how Wanda is dressed because there is an evolution of her costume.
I mean it goes back to the original Star Wars, you see Luke in his grayish jump suit & you know you’re watching Empire. You see a green lightsaber you know it’s Jedi.
If every character looked the exact same in every film, when it goes onto cable or whatever, you wouldn’t know which movie you’re watching or if it came before or after another movie.
OjamasOfTomorrow2025-12-10 05:16
Figures. Costumes. Statues. Merchandise of any kind. Also gives each movie their own “look and tone .” Keeps things fresh and there’s like a billion comic costumes, so they are appealing to as many fans as possible.
liverstealer2025-12-10 05:20
Malibu Stacy: Now with a hat
Haltopen2025-12-10 05:24
Two of those projects haven't even had another sequel yet, and didn't star lord wear that mask in almost all of his appearances?
Yoonami_Yom2025-12-10 05:37
I remember the Scarlet Witch actor was like make me an outfit with no cleavage or I walk, they always change the way Thor looks in every movie, same thing with Spider-Man, and they always treated Star Lord's mask more like an accessory than an actual mask.
ecw3242025-12-10 05:50
Cuz toys
CaptHayfever2025-12-10 06:02
Two reasons:
1. To sell more toys, as others have already pointed out.
2. To qualify for more awards; for example, the Oscar for Best Costume Design requires that *every* visible wardrobe piece be made fresh for that individual movie. (Hairspray 2007 was disqualified because *one* shirt came from a vintage store.)
ipodblocks3602025-12-10 06:03
I feel like, from what we’ve seen, the Brand New Day suit is pretty similar to the No Way Home final swing suit.
TheCakeWarrior122025-12-10 06:09
Spidey’s is gonna be basically the same though
TangerineAccurate6252025-12-10 06:27
More toys = more money
gautify2025-12-10 06:39
Toy sales. Shows like Avengers EMH, Young Justice were cancelled due to lack of toy sales, now the same for Super Sentai.
TripIeskeet2025-12-10 06:40
Moichendising!
Bebop_Man2025-12-10 06:45
So they can sell more toys.
PLZ_N_THKS2025-12-10 07:18
Do you wear the exact same clothes year after year?
Sometimes you just want some new drip dawg.
alphafire6162025-12-10 11:15
To be fair, in Spider-mans case specifically that suit was entirely CGI it makes sense they'd change it a little when making a practical one
mcspicyFTW-YOUTUBE2025-12-10 11:52
I love the thor love and thunder fit
brian_hogg2025-12-10 14:59
1: Toys
2: Costume designers like to make new things.
Chemical-Jello-33532025-12-10 15:33
Yes, sell more to make more…totally valid.
However. Just about every movie produced is its own unique business, if not all. And with that, each business will need to hold contracts with the companies that are to take on specific work, in this case costumes.
One movie may not be able to contract (or choose not to) with the same costume designer that worked for the previous film. There may be some language in these contracts that do not allow further use of the design (intellectual property) beyond use and associated marketing and merchandising to the one film, without payment to the designer.
TemporaryIll18412025-12-10 15:42
I admit that the scarlet costume from WV is magnificent 😍
Mystletoe2025-12-10 16:38
Action Figures. While the films are big part of their success, merchandise makes the entire franchise that much more profitable. This is part of the reason Sony giving merchandise rights back to Marvel was seen as a bad deal.
Commentaires
https://www.reddit.com/r/warriors/s/XcnvbL7Kxa
…where do you sell?
That would be J. J. Abrams.
It also makes it seem like it something new and people is more interested and makes every movie feel more unique.
Exact same reason.
It’s to sell more toys.
How else would they cash in on the craze for /u/Aglet_Green action figures?
-Yogurt
I mean, in Guardians 1, he almost dies because he's trying to save Gamorah, and in 2, it's the same for Yondu. There's no reason why, in 3, when there is nobody for him to save in space, he just doesn't have the helmet.
I don't honestly believe that Peter's helmet is anything special or irreplicable, because if it was, it wouldn't make sense with his entire backstory. I think it makes more rational sense if he, part owner of a planet full of junk parts, just got a new one.
Also, I'm sure the costume designers want to have a bit of fun. It'd be pretty lame to have near infinite budget just to reuse the previous designs
Capitalism ruins everything.
Don't know what went on between First Class and DOFP though.
Which First Class one do you like?
Anyway, we spend so little time with a good look at the costume that I didn't even notice she was wearing different pants which in fairness is probably what they were going for. The old ones definitely are better but I wouldn't say it really ruins anything for me.
Edit: Before I get someone else correcting me, I do know the specifics of her request. I was mainly just pointing it out. It's also not like anything I said was necessarily wrong; it just wasn't the full story.
*Merchandise*
-Yogurt
Not entirely the same situation, since presumably the studio has the executive decision-making over costuming, but given the well-studied collectors' psychology, it'd make sense that they'd update costumes each movie.
Its like how in the Transformers movies, some of the characters get an upgrade be it a complete redesign or simply a new vehicle form, so that they can justify the existence of a new action figure
There are also times the actor dislikes a particular costume (unflattering, uncomfortable, exploitive, whatever) and insists on a change.
And I suppose there’s an element of (non-prurient) fan-service, trying to make sure different looks from various source comics get shown on screen at least once.
But, yeah, also toys.
[https://www.hottoysph.com/checklist/tag/scarlet-witch/](https://www.hottoysph.com/checklist/tag/scarlet-witch/)
Don't look up Iron Man, you aren't ready to handle that.
It sounds silly, but if they don’t spend that money, they will lose it on the next production, so we get new outfits every film.
Wanda ditches the witch look when she's pretending to be innocent in DSMoM. Thor feels compelled to upgrade his armor when he feels insecure in TLaT. Parker, as a scientist with access to the tech Nick Fury can offer, is always stoked to try out upgrades.
As for Quill, I figured Thanos destroyed his helmet in IW, but I don't recall this being explicitly shown.
The only exception was probably Wanda's low-cut corset that she had for 3 movies. (Everyone knew the reason for THAT...)
Comics keep changing outfits why can't movie characters?
What better way to honour a specific comic costume design.
Movie costumes also do not hold up after months of shooting, Spider-Man far from home and no way home opening suit are even slightly different.
And yes a big part of it is about the toys but has it ever felt forced?
And lose out on more money from every single costume they can make up?
The way that they’re made, they’re not clothes, they’re pieces of fabric roughsewn and pinned onto pieces of cardstock/EVA foam/leather, and held together by hopes and dreams.
But the real answer is every mass market franchise is just a front to sell merchandise.
I mean it goes back to the original Star Wars, you see Luke in his grayish jump suit & you know you’re watching Empire. You see a green lightsaber you know it’s Jedi.
If every character looked the exact same in every film, when it goes onto cable or whatever, you wouldn’t know which movie you’re watching or if it came before or after another movie.
1. To sell more toys, as others have already pointed out.
2. To qualify for more awards; for example, the Oscar for Best Costume Design requires that *every* visible wardrobe piece be made fresh for that individual movie. (Hairspray 2007 was disqualified because *one* shirt came from a vintage store.)
More toys = more money
Sometimes you just want some new drip dawg.
2: Costume designers like to make new things.
However. Just about every movie produced is its own unique business, if not all. And with that, each business will need to hold contracts with the companies that are to take on specific work, in this case costumes.
One movie may not be able to contract (or choose not to) with the same costume designer that worked for the previous film. There may be some language in these contracts that do not allow further use of the design (intellectual property) beyond use and associated marketing and merchandising to the one film, without payment to the designer.